Ikigain Story

Hi! My name is Sindy!

I believe You have asked yourself questions like – What is success to me? Do I even want to be successful? How to find the inner drive for waking up in the mornings? What makes me truly happy? Am I happy now?

Yap! Actually, I was there… constantly asking myself those questions. I had lost YEARS looking for things that excite me and make me happy.

One day I came across Japanese philosophy and a book called “Ikigai” and it consumed me. Not only I had to tell the world about this amazing Japanese perception – I had to do it in the most interactive way possible.

Soon enough the idea of creating a card game came. Long story short, I can now help anyone get to know IKIGAI concept through a playful activity called IKIGAIN Cards

What Is Ikigai?

Ikigain is a card game specially made for self-coaching and self-observation inspired by the Japanese philosophy of Ikigai – the reason for living. This seemingly playful activity can do so much as a move towards gaining happiness, satisfaction, and a sense of fulfillment.

Ikigain consists of 35 question & task cards divided into 5 chapters – the Heart, the Lungs, the Hands, the Mind, and the Soul. Each question & task card consists of three parts or three tasks – one to think about, one to write an answer to, and one to make into action.

There is no right or wrong way to fill Ikigain cards. Only by doing, you will find the way you feel more pleased with.

Ikigain card game consist of 5 chapters:

What you Love

The Heart chapter will help You to define the things that excite, interest & enliven You and withhout which You couldn’t imagine Your life.

What you are good at

The Mind chapter will make You aware of Your talents and skills. The tasks of this chapter will help You to understand what You want to do in Your life.

What is your place in the world?

The Lungs chapter is about finding Your place in the world. The tasks will lead You to the realization of Your true potential and encourage You to experiment & explore more.

How to make it all happen?

The Hands chapter will encourage You to move forward in self-improvement, as well as help to understand the missing links for succesfull tranformation of Yourself.

The real You

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Discover your Purpose

Discover your Purpose

IKIGAI Self Discovery Cards - 35 Mindfulness Cards for Relaxation and Personal Growth - Japanese Culture Inspired Ikigai Book Self Help 5 Min Journal for Women and Men

Finding Life's Purpose: My Journey with Ikigain

Introduction
Finding purpose in life can be a winding and sometimes uncertain path. We often find ourselves at crossroads, asking, "What is my purpose?" It’s a deeply personal question, yet universal in its resonance. For me, the answer began to reveal itself through self-reflection, discovery, and a powerful tool: the Ikigain self-discovery cards. These cards helped me tap into my true passions and opened doors to the next chapter of my life.

The Power of Ikigai
Ikigai, a Japanese concept meaning "reason for being," is the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for. For me, this concept became a guiding star. Through the Ikigain cards, I embarked on a journey of self-discovery, reflecting on my desires, skills, and the contributions I wanted to make to the world.

My Discovery: From Exhausted Mom to Empowered Creator
As a mother, I understand firsthand the exhaustion that follows childbirth. The sleepless nights, the constant demands, and the physical and emotional drain—it can feel overwhelming. I wanted to find a way to help other mothers who feel this same exhaustion. This led me to discover my own Ikigai: creating products that are not only useful but also deeply meaningful. That’s how the idea for the IKIGAIN Baby Towel was born.

The Birth of the IKIGAIN Baby Towel
The IKIGAIN Baby Towel isn’t just another baby product; it’s a symbol of my journey. After taking the Ikigain self-discovery cards regularly, I realized that my passion lies in developing new products—products that help others, especially moms. The towel is designed with care, crafted to offer comfort and ease for both mother and child during those tender, early years.

How the Ikigain Cards Helped Me Find My Purpose
The Ikigain self-discovery cards provided me with clarity, helping me define my passions and understand how I could turn them into something valuable for others. Through daily reflection and commitment to this process, I found my way to a purpose that energizes me every day. This is the power of Ikigai—finding that perfect harmony between passion, mission, and profession.

Why Self-Discovery is Important for All of Us
Whether you’re a mom navigating the challenges of parenthood, a professional seeking more fulfillment in your career, or someone simply trying to understand what brings joy and meaning into your life, self-discovery is key. Taking time to reflect and listen to your inner voice can unlock insights that lead you to your true purpose. The Ikigain self-discovery cards offer a structured, yet gentle way to explore these parts of yourself.

Conclusion: Your Next Chapter Awaits
My journey isn’t unique—many of us feel the desire to live more purposefully, to find our Ikigai. With tools like the Ikigain self-discovery cards, you can embark on your own journey toward a fulfilling life. For me, the discovery of my purpose led to the creation of the IKIGAIN Baby Towel, and I hope it inspires you to follow your own path toward purpose, passion, and fulfillment.

Let’s embrace the next chapter of life together, guided by our Ikigai

Introducing My Family: The Heart Behind the Brand
As you all know, my name is Cindy, and I am the founder of this incredible Ikigain journey. But I’m not walking this path alone—my family is at the core of everything I do. My husband, Karlis, is not only my partner in life but also a driving force behind our business. With his deep expertise in eCommerce, especially on Amazon, we’ve been able to bring the IKIGAIN brand to life in a way that reaches people far and wide. His insights and strategic thinking have been crucial as we build our presence and offer meaningful products to families everywhere.

And of course, there’s our daughter, Gabriel. She’s not only the light of our lives but also our official product tester! Every product we create, including the IKIGAIN Baby Towel, is tested and loved by Gabriel. Her comfort and happiness are always top of mind, which is why I know our products will resonate with other parents.

As a family, we’re dedicated to sharing the values of Ikigai and helping others find their own purpose and joy. We’re excited to continue this journey with you and are always working on creating new products that inspire, comfort, and bring a sense of purpose to daily life.

Let’s Connect
I’d love to connect with you personally and continue this conversation! You can find me on LinkedIn , where I share more about my Ikigain journey, tips for finding purpose, and insights into entrepreneurship. My husband, Karlis, is also on LinkedIn, and you can connect with him if you're interested in the world of eCommerce, Amazon strategies, or just want to learn more about our brand-building journey. We’re excited to continue growing this community and supporting each other in living purposefully.